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🌏 Market Entry

India Entry Strategy for Education

End-to-end market entry support for foreign universities, EdTech companies, K-12 schools, and vocational training providers entering the Indian market.

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The Opportunity

Why India? Why Now?

$120B
Education market by 2025
260M+
Students in system
800M+
Internet users
NEP 2020
Pro-foreign policy reform
Entry Modes

How Foreign Providers Enter India

Branch Campus

Establish a fully-owned campus under UGC 2023 regulations. Full control but highest investment and regulatory complexity.

Twinning / Joint Programs

Partner with Indian institutions for joint degrees or articulation programs. Lower investment, shared risk, faster launch.

Online / Hybrid Delivery

Offer online programs to Indian students. Minimal physical presence but requires compliance with IT and consumer protection laws.

Franchise / License

License curriculum or brand to Indian operators. Revenue share model with limited operational involvement.

Acquisition

Acquire existing Indian institution. Immediate market presence but requires thorough due diligence.

EdTech Platform

Launch B2C or B2B EdTech products. Fastest entry but competitive market requires differentiation.

Our Services

How RAYSolute Supports Your India Entry

1

Market Assessment

Demand sizing, competitor analysis, pricing, and target segment identification.

2

Entry Mode Selection

Evaluate options, regulatory requirements, investment, risk, and timeline for each mode.

3

Partner Search

Identify, screen, and facilitate negotiations with Indian partners or acquisition targets.

4

Regulatory Navigation

Guide through UGC, AICTE, state approvals, FDI compliance, entity setup.

5

GTM & Launch

Go-to-market strategy, marketing, admissions support, and first-90-day implementation.

Regulatory Landscape

Key Regulatory Bodies

BodyJurisdictionKey Regulations
UGCHigher EducationForeign campus regulations 2023, online degree norms, academic partnerships
AICTETechnical EducationEngineering, management, pharmacy approvals; twinning norms
NCTETeacher EducationB.Ed, D.El.Ed program approvals
State DepartmentsK-12 EducationSchool registration, board affiliation (CBSE/ICSE/State)
MeitYEdTech/DigitalIT Act, Consumer Protection Rules, data localization
RBI/DPIITInvestmentFDI policy (100% automatic route for education), FEMA compliance

Ready to Enter the Indian Education Market?

Book a free 30-minute consultation to discuss your India entry goals.

Schedule Free Consultation

+91-9891321279  |  aurobindo@raysolute.com