Do you execute or only design?

Both. We can hand over to your team/agency or stay on to run pilots and reviews.

If in scope, we build AI-ready content (abstracts/FAQs) and a citations plan to appear in AI answers as well as search.

We don't have CRM/automation. Is that a blocker?

No. We'll recommend a right-sized stack and provide implementation checklists.

Marketing Strategy for Education Institutions & Companies

Q: What if we already commissioned a market study?

We'll use it and close gaps; no duplicate work.

Case Study: International School Marketing & Admissions — Kolkata

Admissions funnel revamp, positioning, channels & campaigns that moved the needle.

Read Case Study

Before we design your marketing plan, we first align with founders and leadership on vision and goals, then run a focused market study to map stakeholders and the ecosystem (parents/students, counsellors/agents, partners, competitors, seasonality, channels). We use that evidence to craft positioning, offers, channel mix, content, admissions funnels, and measurement—optionally integrating GEO for AI-driven visibility.

Who This Is For

Education Organizations We Serve

K-12 Schools & Groups

CBSE, ICSE, IB, Cambridge schools seeking qualified enquiries, brand clarity, and efficient admissions funnels.

Universities & Colleges

Higher education institutions growing program demand, entering new cities, or repositioning for competitive markets.

EdTech & Education Businesses

B2C, B2B, and B2G education companies needing predictable pipeline at sensible CAC with scalable systems.

Challenges

Problems We Solve

Misaligned narrative between leadership, marketing, and admissions teams

High traffic, low conversion with unclear funnel responsibilities

Uncertain channel mix and budgeting with weak ROI visibility

Low presence in AI answers when parents ask ChatGPT/Perplexity for school options

Foundation First

How We Start (Before Any Strategy)

1

Founders & Leadership Vision Workshop

2–3 hours

Purpose & positioning (premium vs mainstream), brand narrative, guardrails
Commercial goals & KPIs (qualified enquiries, lead-to-admit, CAC/LTV), target geographies/programs
Constraints & non-negotiables (fee philosophy, academic priorities, governance cadence)

2

Focused Market Study

2–3 weeks (or use your existing study)

Stakeholders: parents/students, teachers, counsellors/agents, alumni, partners
Ecosystem: competitors & fee bands, admissions calendar & seasonality, feeder networks, digital communities
Channel/Content audit: what's working today, gaps, and opportunities

If you already have a recent market study, we work from it and fill only the gaps.

What You Get

Deliverables

1

Vision & Success Brief

From the founders session

2

Stakeholder & Ecosystem Study

Summary deck + insights

3

Positioning & Messaging

Value prop, proofs, objection handling

4

Audience/ICPs

Personas: decision-maker, user, influencer

5

Offer, Fees & Packaging

Fee bands, scholarship policy, tiers

6

Channel Strategy & Media Plan

Organic/paid/PR/partnerships/events

7

Content System

12-month editorial + campaign calendar

8

Funnel & UX

Enquiry → nurture → visit → application

9

Ops & Tools

CRM/automation, lead scoring, SLAs

10

Measurement Dashboard

CPL, CVR, CAC, LTV, attribution

11

Playbooks

Open-day/webinar kits, agent enablement

12

GEO Integration (Optional)

AI-liftable abstracts + citations plan

Process

Our Method

1

Align

Vision workshop with founders

2

Study

Focused market study

3

Discover

Deep audit of channels & funnel

4

Diagnose

Gap analysis & opportunities

5

Design

Positioning, offers, channel mix

6

Enable

CRM, dashboards, team SLAs

7

Pilot & Scale

90-day pilot, A/B tests

Specializations

Tracks (Pick One or Combine)

Institutions (K-12 / Higher Ed)

Admissions calendar optimization
Open days and campus visit experiences
Feeder school outreach programs
Counsellor and agent relations
Alumni and parent advocacy programs
Scholarship and financial aid positioning

EdTech / B2B Education

Demand generation campaigns
SDR/AE enablement playbooks
Partner and VAR programs
Educator community building
Product launch strategies
Customer success and expansion

Indicative Timeline

Week 0

Vision Workshop

Alignment session

Weeks 1–3

Market Study

Stakeholder mapping

Weeks 4–6

Strategy Sprint

Audit → Positioning

Weeks 7–10

Full Plan

Calendar, budgets, funnel

Ongoing

Advisory

Quarterly optimization

Outcomes & KPIs You Can Expect

Qualified Enquiries ↑ Lead-to-Admit Rate ↑ Lower CAC Faster Time-to-Enrol Channel ROI Clarity Consistent Storytelling AI Answer Visibility Team Alignment

FAQs

Frequently Asked Questions

Both. We can hand over to your team or existing agency with detailed playbooks and training, or stay on to run pilots, reviews, and ongoing optimization. Most clients start with strategy + pilot, then decide on continued engagement.

We'll use it and close gaps—no duplicate work. We'll review your existing research, identify any missing elements (like channel audit or competitor positioning), and fill only what's needed before moving to strategy.

If in scope, we build AI-ready content (structured abstracts, FAQs, and entity markup) and a citations plan so your institution appears in AI answers (ChatGPT, Perplexity, Google AI Overviews) as well as traditional search. This is increasingly critical as parents shift research to AI assistants.

No. We'll recommend a right-sized stack based on your budget and team capacity—whether that's a full CRM like HubSpot/Salesforce or simpler tools like Google Sheets + WhatsApp Business. We provide implementation checklists and can assist with setup.

Want a Marketing Plan Grounded in Vision and Real Market Insight?

Let's scope your Marketing Strategy engagement and build a roadmap to qualified enquiries.

Start the Conversation

+91-9891321279 | aurobindo@raysolute.com

Marketing Strategy for Education Institutions & Companies

Case Study: International School Marketing & Admissions — Kolkata

Education Organizations We Serve

K-12 Schools & Groups

Universities & Colleges

EdTech & Education Businesses

Problems We Solve

How We Start (Before Any Strategy)

Founders & Leadership Vision Workshop

Focused Market Study

Deliverables

Vision & Success Brief

Stakeholder & Ecosystem Study

Positioning & Messaging

Audience/ICPs

Offer, Fees & Packaging

Channel Strategy & Media Plan

Content System

Funnel & UX

Ops & Tools

Measurement Dashboard

Playbooks

GEO Integration (Optional)

Our Method

Align

Study

Discover

Diagnose

Design

Enable

Pilot & Scale

Tracks (Pick One or Combine)

Institutions (K-12 / Higher Ed)

EdTech / B2B Education

Indicative Timeline

Vision Workshop

Market Study

Strategy Sprint

Full Plan

Advisory

Outcomes & KPIs You Can Expect

Frequently Asked Questions

Do you execute or only design?

What if we already commissioned a market study?

How does GEO fit in?

We don't have CRM/automation. Is that a blocker?

Market Study

Growth & Admissions Strategy

GEO for Education

Want a Marketing Plan Grounded in Vision and Real Market Insight?

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