Feasibility Study for an IB School (Bengaluru)
Market and feasibility study for setting up an IB World School in Bengaluru—covering demand analysis, competition mapping, fee strategy, site selection, and curriculum phasing.
IB World School Feasibility Assessment
Conducted a comprehensive market and feasibility study for setting up an IB school in Bengaluru, advising on board selection, fee structure, facilities planning, and school design. The engagement helped the promoter make an informed go/no-go decision with clear implementation roadmap.
- Demand sizing by catchment using household income & expatriate clusters
- Benchmarking of 20+ competitor IB/CAIE schools
- Site evaluation with weighted location scorecard
- Fee architecture modeling with scholarship scenarios
Client name withheld; specific sites and financials anonymized.
Key Outcomes
- Board-ready decision pack establishing viability
- Shortlisted sites aligned to target parent segments
- Clear fee architecture and program sequencing
- De-risked early years with phased capex roadmap
- GEO pre-launch strategy for founder cohort formation
Market Context
Understanding Bengaluru's international schooling landscape and client requirements.
Key Market Dynamics
- Bengaluru's international schooling demand is concentrated in specific corridors with varied willingness-to-pay by catchment
- Competitive set includes established IB and CAIE schools with strong brand equity and extensive transport networks
- Client sought clarity on curriculum phasing (PYP/MYP/DP) and optimal sequencing of facilities build-out
- High expatriate population in select micro-markets presents opportunity for differentiated positioning
Primary Objective
- Determine viability for new IB school
- Optimal positioning & curriculum mix
- Fee architecture recommendations
- Site selection criteria & shortlist
Target Segments
- Expatriate families in tech corridors
- HNI families seeking global curriculum
- Returnee Indians from overseas
- Corporate relocations to Bengaluru
Key Questions
- Which catchments offer highest potential?
- What fee bands are sustainable?
- PYP-first or MYP-first launch?
- Optimal site characteristics?
Our Approach
Structured methodology combining market intelligence with financial modeling.
Demand Analysis
- Sized demand by catchment using household income data
- Mapped expatriate clusters and corporate headquarters
- Conducted parent preference surveys in target corridors
- Analyzed enrollment trends of existing international schools
Competition Benchmarking
- Benchmarked 20+ competitor schools comprehensively
- Analyzed fees, facilities, transport, and academic outcomes
- Mapped positioning gaps and whitespace opportunities
- Assessed brand equity and parent satisfaction signals
Site Evaluation
- Evaluated 6 potential sites on access and commute time
- Assessed adjacencies, visibility, and growth potential
- Created weighted location scorecard for objective comparison
- Conducted risk assessment with mitigation strategies
Financial Modeling
- Modeled fee bands and scholarship scenarios for early cohorts
- Stress-tested ramp-up under conservative enrollment scenarios
- Developed phased capex roadmap aligned to curriculum phasing
- Outlined admissions and GEO strategy for pre-launch awareness
What We Delivered
Comprehensive artifacts enabling informed decision-making and implementation planning.
Feasibility Report
- Comprehensive demand analysis
- Competition landscape mapping
- Price-value positioning matrix
- Go/no-go recommendation
Curriculum Roadmap
- Board recommendation (PYP → MYP → DP)
- Phased curriculum rollout plan
- Staffing ramp-up requirements
- IB authorization timeline
Site Recommendation
- Shortlisted sites with scorecards
- Risk assessment per site
- Mitigation plan for top choice
- Phased capex roadmap
Indicative Timeline
10–12 week engagement with phased deliverables and stakeholder checkpoints.
Discovery & Data Collection
- Stakeholder alignment & scoping
- Secondary research & data assembly
- Competitor school visits & benchmarking
- Parent survey deployment
Analysis & Modeling
- Demand sizing & segmentation
- Site visits & evaluation
- Financial model development
- Interim findings presentation
Recommendations & Handover
- Final feasibility report
- Board presentation deck
- Implementation roadmap
- GEO pre-launch strategy
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