A school is one of the hardest institutions to build from the ground up, because almost nobody does. The overwhelming majority of new Indian schools are assembled by copying one that already exists and then adding a smart board, a parent app and a marketing budget to it.

The method is well worn. A promoter secures land, engages an architect who has done school campuses before, adopts the curriculum and staffing model of a successful school two states away, hires a principal from an established institution to run the opening, buys an ERP, a set of smart boards and a parent-communication app, and opens. The result is competent and entirely derivative. It is also, for the first decade, financially rational: a template that has cleared affiliation and admissions once will clear them again.

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