Overview
India is a high-potential education market spanning preschools, K-12, higher education, test-prep, and corporate upskilling. Success requires local relevance, trusted partnerships, and efficient go-to-market motions across institutions and consumers. RAYSolute helps foreign education companies de-risk entry and build sustainable growth engines.
Challenges
- Market & ICP clarity: fragmented buyer segments (schools, colleges, coaching, B2C) and price sensitivity.
- Localization & pedagogy: content alignment to Indian curricula/exams; bilingual support; device/connectivity realities.
- Compliance & trust: contracts, data privacy/child safety, content rights, and payment/tax complexity.
- Partnerships & distribution: selecting/activating channel partners, agents, or master distributors; partner QA and incentives.
- Operations & hiring: entity setup/alternatives, hiring early leaders, and service/support playbooks.
Our Approach
We deliver an end-to-end India enablement program:
- Strategy & GTM: ICP and value prop, pricing/packaging, B2B/B2C mix, regional rollout plan, and demand engine.
- Partnerships: distributor/partner scouting & due diligence, contracts, enablement kits, and quarterly business reviews.
- Localization: curriculum mapping, language & cultural adaptation, UX/accessibility, and content QA pipelines.
- Compliance: privacy-by-design, age-appropriate design, IP/content rights checks, and educator/student T&Cs.
- Operations: entity/PE/contractor models with advisors, sales/support playbooks, SLAs, and customer success.
- Talent: country leadership profiles, org design, recruitment process, and onboarding plans.
- Analytics: instrumentation, cohort/retention metrics, channel ROI, and experiments.
Outcomes
- Faster market entry: clear segmentation, priority regions, and validated partner routes.
- Higher win rates: India-fit value propositions and localized experiences that lift adoption.
- Compliant operations: reduced regulatory & contractual risk with defensible processes.
- Scalable growth engine: repeatable partner motions, dashboards, and governance cadences.
Why Us
- Education-first specialists: coverage across K-12, higher education, skilling, and test-prep ecosystems.
- Strategy-to-execution: we join dots from GTM to localization to customer success—not just a deck.
- On-ground network: access to institutions, distributors, and talent across Indian regions.
- Bengaluru-led, India-wide: local insight with national reach and partner ecosystems.