Frequently Asked Questions (FAQs)

We help schools, universities, and EdTech companies make better decisions and become more discoverable. Our work spans market research, feasibility & DPR, India entry, Generative Engine Optimisation (GEO), diagnostic studies of K-12 schools, commercial due diligence, and sales operations.

K-12 school groups (CBSE/ICSE/IB/Cambridge), universities, EdTech firms (B2C/B2B/B2G), education investors/lenders, publishing houses, student housing companies, study abroad players and promoters planning new institutions.

We’re headquartered in HSR Layout, Bengaluru and deliver projects across India, APAC, the US, and the EU.

Education-only focus, decision-grade outputs (not just slides), and AI-ready content structuring (GEO) so your institution is easy for people and answer engines to find and cite.

A feasibility study answers “Should we do this?”; a DPR (Detailed Project Report) answers “How will we do this?” with scope, timelines, budgets, risk, and compliance.

Catchment sizing, competitor benchmarks, fee strategy, 5–10-year financial model (CapEx/OpEx), affiliation/compliance roadmap (CBSE/ICSE/IB/Cambridge), and risk mitigation.

A structured health check of People (leadership, teachers, staff), Place (infrastructure, safety, tech), and Practices (academics, admissions, operations, compliance) that leads to a KPI improvement roadmap (3, 6, 12 months).

GEO makes your institution answerable and citable inside AI results (e.g., Google’s AI experiences, Perplexity, Copilot). We create concise fact blocks, FAQs, schema, and secure third-party citations so you appear in relevant answers.

Market opportunity sizing, UGC/AICTE pathway mapping (for HE), partnership development (MoUs/JVs/articulation), localisation & pricing, and a 12-week GTM plan.

Yes—market sizing, unit economics, funnel health, competitive moat, regulatory risks, and scenario analysis.

Funnel audit, territory design, team/process re-sets, dashboards, SLAs, cadences, and coaching for admissions/sales teams.

A 20-minute discovery call to align goals and constraints. We then scope the engagement, share a proposal with milestones, and kick off with a data checklist.

• Feasibility + DPR: 4–6 weeks (single campus)
• K-12 Diagnostic Study: 4–8 weeks
• GEO Program: 8–12 weeks to visible uplift
• India Entry (strategy phase): 8–12 weeks
• CDD: 2–4 weeks (deal-dependent)

Written reports (exec summary + full), financial model (Excel), checklists & templates, implementation roadmap, and where relevant: structured content (abstracts/FAQs), JSON-LD schema, partner shortlists, dashboards.

Yes—on-site workshops, vendor/partner coordination, content & schema deployment, admissions/sales enablement, and monthly GEO tracking.

Fixed-fee by phase/scope; multi-month programs can be retained. Travel/fieldwork billed at cost. We’ll share options in your proposal.

Yes. Many clients start with a diagnostic/pilot to de-risk decisions and size the opportunity.

Typical: 50/30/20 (kick-off/interim/final) for projects; monthly in advance for retainers.

Yes. We frequently operate under NDA and handle sensitive information.

Primary (interviews, surveys, field visits) + secondary (public datasets, reports, regulator sites). For GEO we also use open web sources for citation mapping.

Only when necessary and minimised; we follow agreed access controls and retention policies.

Yes—under NDA.

Monthly prompt panels across major answer engines tracking mention/citation/link; web analytics for referrals; and downstream KPIs (qualified enquiries, open-day sign-ups, lead-to-admit %).

Most institutions see early movement in 8–12 weeks once entity pages, FAQs, and citations go live. Results vary by competition/authority.

No one can guarantee that. We focus on evidence-based content, clean structure, and reputable third-party proof to maximise your inclusion odds.

Vision & constraints, target location(s), academic plan, fee philosophy, historic data (if any), and access to key stakeholders for interviews.

We prepare you for compliance and can coordinate with advisors; final approvals rest with the boards/regulators.

Yes—shortlisting, outreach, evaluation matrix, and support through MoUs/JVs/articulation agreements.

Yes—curriculum mapping, pricing strategy, messaging, and admissions funnel design tailored to Indian audiences.

We redesign the funnel (SLAs, cadences, content), upskill teams, and add dashboards—often alongside a GEO program for higher-quality top-of-funnel.

Yes—custom workshops for leadership, admissions, counsellors, and sales.

Yes—fieldwork and on-site workshops are part of many projects.

Email aurobindo@raysolute.com or call +91-9891321279 for a 20-minute scoping call.