Case Study

SSC Test Prep GTM — North India (Delhi/NCR, Jaipur, Agra)

Last updated: 14 Sep 2025 • ~6–7 min read

Snapshot

We partnered with a leading Kolkata‑based SSC Test Prep brand to plan its entry into North India, focusing on Delhi/NCR, Jaipur, and Agra. The scope included extensive student sessions (FGDs and depth interviews), hub/micro‑market mapping, and a go‑to‑market strategy tailored to city‑specific realities.

  • City shortlisting & micro‑market mapping across hubs
  • Student FGDs & depth interviews to capture demand drivers
  • Channel mix, pricing, center footprint & launch calendar
  • Client name withheld; details generalized.

Outcomes

  • All scope items delivered as proposed (fieldwork, analysis, GTM)
  • Prioritized launch micro‑markets with student‑validated messaging
  • Phased center rollout & acquisition targets by city
  • Playbooks for counselor outreach, student communities & partnerships

Objectives

  • Validate demand via student FGDs & depth interviews
  • Identify hubs & micro‑markets with favorable supply–demand dynamics
  • Define differentiated value prop and messaging for SSC cohorts
  • Design GTM—channels, partnerships, counselor playbook & calendar
  • Lay out rollout plan—footprint, pricing & intake targets by city
  • Create measurement guardrails—lead, conversion & cohort KPIs

Approach & Methodology

Fieldwork & Insighting
  • Recruit respondents per defined profiles; conduct FGDs (10–20) and DIs where needed
  • Map coaching hubs, commute patterns & catchment density across the three cities
  • Transcribe & code responses; extract demand drivers, barriers & willingness‑to‑pay
Strategy & GTM Design
  • City‑specific messaging, offer constructs & intake campaigns
  • Channel mix—centers, counselor networks, student communities, digital
  • Launch calendar, intake rhythm & evidence capture plan

Key Deliverables

  • FGD/DI discussion guides, respondent lists & research brief
  • Hub & micro‑market heatmap for Delhi/NCR, Jaipur & Agra
  • Insights deck—demand drivers, objections, price‑value thresholds
  • GTM strategy—messaging, channel mix & partnerships
  • Phased rollout plan—footprint, pricing, targets
  • KPI framework & governance cadence

Indicative Timeline

Weeks 1–2
  • Project kickoff & research design
  • Local team setup & hub mapping
  • Recruitment of respondents
Weeks 3–4
  • FGDs & depth interviews; interim readouts
  • Transcript synthesis & insights development
  • Initial GTM options
Weeks 5–6
  • Final GTM strategy & launch calendar
  • City‑wise rollout plan & KPIs
  • Handover & governance setup