Case Study • EdTech Consulting
India Entry Strategy & GTM for a Global EdTech Company
End-to-end market entry support including landscape mapping, partner ecosystem development, product-market fit validation, and 90-day GTM plan.
| Project | India Entry Strategy & Go-To-Market |
| Client Type | Global EdTech Company (one of the world's largest) |
| Industry | Education Technology |
| Services | Market Mapping, Partner Ecosystem, Product-Market Fit, GTM Strategy |
| Key Deliverables | India Landscape Map, 20+ Partner Shortlist, 90-Day GTM Plan, Compliance Kit |
| Outcome | 3 product clusters prioritized, 20+ partners validated, leadership aligned on India org |
| Consultant | RAYSolute Consultants, Bengaluru, India |
Project Snapshot
We partnered with one of the world's largest EdTech companies to build an India market-entry plan that moved from insight to execution. We mapped the education landscape, identified high-probability product & customer segments, and orchestrated partnerships to accelerate traction—without premature spend.
- Comprehensive sector mapping: boards, segments, growth rates, procurement cycles
- Product-market fit: localization hypotheses tested with buyer committees
- Partner ecosystem: channel, content, distribution & implementation partners
- Compliance & credibility: safeguarding, data, and institutional trust pathways
Confidential client; details generalized.
Outcomes
- Prioritized 3 product clusters with clear India-fit roadmaps
- Built a shortlist of 20+ validated partners across 6 categories
- Defined 90-day GTM with pilots, KPIs, and evidence capture
- Leadership alignment on India org design & compliance
Objectives
- Understand India's K-12 & post-school landscape—boards, curricula, spend, adoption levers
- Identify viable product categories—content, assessment, platforms, teacher enablement
- Segment priority customers—premium schools, chains, exam prep, B2C cohorts, HEIs
- Map the partner ecosystem—distribution, resellers, system integrators, academic alliances
- De-risk compliance & trust—safeguarding, data privacy, institutional credibility
- Design a 90-day GTM—pilots, messaging, pricing, ops blueprint
Our Approach
Market Intelligence
- Landscape & growth sizing across K-12, B2B2C, B2C, exam prep, HEIs
- Buyer-committee mapping (owner/principal/coordinator/teacher/parent)
- Procurement cycles, unit economics, and pricing corridors
Product & PMF
- Localization hypotheses for pedagogy, language, curricula, compliance
- Pilot-first validation across 3 product clusters
- Evidence capture for credibility (results, testimonials, artifacts)
Partner Ecosystem
- Partner taxonomy: distribution, content, implementation, alliances
- 20+ vetted partners with capability fit and geography coverage
- MoU templates, due-diligence checklist, and co-marketing guardrails
Compliance & Trust
- Safeguarding and data privacy posture for institutions & minors
- Academic alignment: boards, affiliations, and QA norms
- Institutional trust assets: thought leadership, case proof, references
90-Day GTM Plan
Days 0–30
- Finalize product clusters & pilot charters
- Shortlist & onboard launch partners
- Pricing corridors & buyer enablement
Days 31–60
- Run pilots in 3–5 institutions
- Collect measurable outcomes & testimonials
- Set up ops & support playbooks
Days 61–90
- Scale via partner lanes & references
- Iterate pricing/packaging from pilot data
- Publish case proof & ramp campaigns
Key Deliverables
- India Education Landscape & Growth Map
- Product Cluster Roadmaps & Localization Briefs
- Customer Segmentation & ICPs (B2B/B2C/B2B2C)
- Partner Shortlist (20+) with Vetting Scores
- 90-Day GTM Plan with KPIs & Pilot Charter
- Compliance Starter Kit (safeguarding, data, credibility)
Planning India Market Entry for Your EdTech?
We help global EdTech companies navigate India's complex education landscape—from market sizing to partner development to GTM execution. Write to us at aurobindo@raysolute.com or call +91 98913 21279.
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