Why EdTech Infrastructure Companies Struggle in India
India has 18,698 EdTech companies—the highest of any country globally—yet most infrastructure providers face significant challenges.
Integration Complexity
Each LMS has proprietary APIs. Canvas, Moodle, Blackboard, and Brightspace all require different implementations. LTI 1.3 adoption remains inconsistent.
Long Sales Cycles
B2B EdTech deals average 6-12 months. Decision-makers span IT, academics, and procurement—each with different priorities.
Trust & Compliance
Data privacy (DPDP Act 2023), child safety protocols, and academic integrity concerns create regulatory complexity.
Low Engagement Rates
Less than 25% of enrolled students complete online courses. Your tools need to solve the engagement problem, not add friction.
Unit Economics Pressure
Partner margins, support overhead, and customer churn erode profitability. Sustainable pricing requires deep market understanding.
Fragmented ICPs
B2B institutions vs. B2C creators have fundamentally different needs, buying journeys, and price sensitivities.
EdTech Infrastructure Categories
We work with the full spectrum of EdTech enablement companies powering India's education ecosystem.
Assessment & Testing
- Item bank platforms & question authoring tools
- Test delivery engines & results APIs
- Adaptive testing & AI-powered assessment
- Certification & credentialing platforms
Proctoring & Integrity
- AI-powered remote proctoring
- Live human proctoring platforms
- ID verification & biometric authentication
- Browser lockdown & anti-cheating solutions
Content & Authoring
- Content authoring & SCORM/xAPI tools
- Question bank QA & localization services
- Video streaming & interactive content
- AI content generation engines
Operations & CRM
- Scheduling & calendar management
- CRM & lead management for education
- Student support & ticketing systems
- Communication & engagement tools
Payments & Finance
- EMI & BNPL solutions for education
- Fee collection & invoicing platforms
- Subscription billing & revenue management
- Education loan integrations
Integrations & Analytics
- LMS/LTI integration specialists
- Single Sign-On (SSO) & identity management
- Learning analytics & data pipelines
- API gateway & middleware solutions
EdTech Consulting Services
End-to-end advisory from market entry to scale, designed for EdTech infrastructure companies.
GTM Strategy & Market Entry
- India market sizing & opportunity mapping
- ICP definition: Institutions vs. Creators vs. Corporates
- Competitive positioning & differentiation
- Pricing strategy & packaging for Indian market
- Channel partner identification & enablement
Integration Architecture
- LTI 1.3/Advantage implementation guidance
- REST & GraphQL API design review
- SSO/SAML/OAuth integration patterns
- Reference architectures for Canvas, Moodle, Blackboard
- Partner sandbox & developer portal strategy
Trust & Compliance
- DPDP Act 2023 compliance roadmap
- Child safety & safeguarding policies
- Academic integrity frameworks
- Item security & proctoring protocols
- Data residency & localization requirements
Partnership Development
- LMS vendor partnership introductions
- Publisher & content provider alliances
- Institution network access (K-12, Higher Ed)
- Partner enablement kits & training
- Co-marketing & joint GTM programs
Operations & Support
- Customer onboarding playbooks
- Tiered support model design
- Incident response & escalation frameworks
- SLA definition & measurement
- Customer success metrics & health scoring
Analytics & Growth
- Product instrumentation strategy
- Cohort retention & engagement analysis
- Channel ROI & attribution modeling
- Pricing & packaging experiments
- Expansion revenue optimization
Outcomes We Deliver
Why EdTech Companies Choose RAYSolute
Education-First Specialists
23+ years exclusively in education. We understand EdTech stacks, buyer journeys, and institutional decision-making like no generalist consultant can.
Technical + Pedagogical Fluency
Rare combination of API/LTI/integration expertise with deep learning design and assessment knowledge. We speak both languages.
Strategy-to-Execution
Not just slide decks. Hands-on playbooks, templates, partner kits, and documentation your team can actually run with.
Bengaluru-Led, Pan-India Network
Based in India's tech capital with access to talent, partners, and institution networks across all regions—North, South, East, West.
Select EdTech Engagements
US EdTech India Entry
Helped a leading US test prep EdTech company evaluate the Indian market and develop their India entry strategy.
View Case Studies →Test Prep GTM - North India
Conducted extensive student sessions and prepared GTM strategy for a leading Kolkata-based test prep player entering Delhi/NCR, Jaipur, and Agra.
View Case Studies →EdTech Platform Analysis
Comprehensive competitive analysis and positioning strategy for an emerging assessment platform targeting higher education.
View Case Studies →