Foreign Markets Entry Strategy

For Indian EdTech Companies

Case Study: US Entry Strategy — Test Prep & Tutoring
Market assessment, submarket selection, compliance/trust, partner lanes & a 90‑day GTM.
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Abstract

We help Indian EdTech companies choose the right countries, validate demand, navigate regulatory and platform rules, design partner-led or direct entry models, localise product and pricing, and run a 12-month GTM with a 90-day pilot. Where useful, we add stakeholder introductions (schools, universities, resellers, counsellor/agent networks) and GEO to boost discoverability in local AI answers and search.

Who this is for

  • Consumer EdTech (learning apps, test prep, language/skills)
  • B2B/B2B2C EdTech (LMS/LXP/ERP, assessments, content/publishing, teacher PD)
  • Higher-ed solutions (student recruitment, success, career services)
  • Workforce/skill providers expanding via institutions or enterprise

Problems we solve

  • “Which country/city first, and what entry model (direct, reseller, partner, JV)?”
  • Local regulatory/platform ambiguity (data/privacy, ad policies, app stores, payments)
  • Localisation gaps (curriculum alignment, language, UX, support hours)
  • Undefined channel mix and unclear CAC/LTV by region
  • No partner network (schools/universities/resellers/agents)

Outcomes & KPIs

  • Prioritised market shortlist and entry sequencing
  • Regulatory pathway note + platform/commercial guardrails
  • Partner shortlist with scorecards; MoU/term-sheet support
  • Localised offer/pricing/packaging (currency, taxes, trials)
  • 12-month GTM + 90-day pilot; dashboards & governance
  • KPIs: qualified meetings, pilots launched, win rate, CAC, payback, ARR, NRR, churn

What you get (deliverables)

  1. Market Shortlist & Opportunity Map (demand pockets, seasonality, competitor/channel scan)
  2. Regulatory & Platform Note (privacy/child-safety basics; app store/ads/payments rules; counsel coordinated locally)
  3. Entry Model Options (direct, reseller/distributor, campus/enterprise, agent/counsellor, JV/affiliate) with pros/cons & unit economics
  4. Partner Development Pack (longlist → shortlist; outreach scripts; evaluation scorecards)
  5. Localisation Plan (curriculum fit, language, UX, onboarding, success/support model)
  6. Pricing & Packaging (currency, taxes, free/paid tiers, scholarships/discount policy, procurement fit)
  7. GTM Plan (12 months) (audiences/ICPs, channels, campaigns/events, content/LPs, MQL/SQL & SLAs)
  8. Operating Model (roles, headcount, cadences, dashboards; experiment backlog)
  9. Pilot Plan (90 days) (hypotheses, targets, review rhythm)
  10. (Optional) Stakeholder Introductions (schools, universities, resellers, counsellor/agent networks, enterprise/government)
  11. (Optional) GEO Integration (AI-liftable abstracts/FAQs + citation plan in target markets)

Note: Formal filings and legal opinions are handled with licensed local counsel; we coordinate and keep the tracker updated.

Our method (end-to-end)

  1. Inception — founder/leadership workshop (goals, guardrails, success metrics)
  2. Market & Ecosystem Study — demand pockets, price bands, competitor/channel landscape
  3. Regulatory & Platform Mapping — privacy/child-safety basics, ads/app store/payments norms
  4. Model Design — choose entry model(s); define offer, unit economics & capacity plan
  5. Partner Development — shortlist, outreach, meetings, MoU/term-sheet support
  6. Localisation & GTM — curriculum/language/UX, pricing, messaging, channel calendar & budgets
  7. Enablement — CRM/automation, SDR/AE motions, success/support playbooks, dashboards
  8. Pilot (90 days) — launch, measure, learn; refine before scale
  9. Scale — roll-out, governance, quarterly reviews; ongoing optimisation

Tracks you can combine

B2C (Direct-to-Learner)
  • Market & channel selection (search/social/influencer/creator; app store vs web)
  • App store optimisation, paywalls, trials, promotions; referral & community loops
  • Retention & monetisation (cohorts, win-backs, pricing tests)
B2B / B2B2C (Institutions)
  • School/university procurement fit; proof packs; stakeholder introductions
  • Reseller/distributor programs (enablement, margins, territory design)
  • Onboarding, teacher PD, success metrics; renewal & expansion playbooks
Higher-Ed Recruitment / Services
  • Country/agent/counsellor networks; feeder school playbooks
  • Partnerships with HEIs/corporates; compliance and brand safety guidelines
  • Student-success & career outcomes integration for proof

Stakeholder Introductions & Business Development (optional)

When access accelerates entry, we open doors:

  • Who: school groups, universities, resellers/distributors, counsellor/agent networks, enterprise/government buyers
  • How: fit assessment → target list → warm introductions & joint calls → pilot scope → follow-through
  • Deliverables: account/contact map, intro tracker, pilot plan; KPIs: meetings set, pilots launched, win rate, time to first revenue

Boundary note: You own commercial negotiations and contracts; we facilitate and enable.

Risk & compliance (what we watch)

  • Privacy/child-safety norms (jurisdiction-specific), platform & advertising policies
  • Education quality/recognition claims; consumer protection rules
  • Payments, refunds, currency, and tax considerations (with local advisors)
  • Brand safety, agent/reseller governance, reputation management

Indicative timeline

  • Weeks 0–1: Inception workshop
  • Weeks 1–3: Market & ecosystem study
  • Weeks 3–6: Regulatory/platform mapping, model design, partner shortlist
  • Weeks 6–10: Localisation & 12-month GTM; enablement setup
  • Next 90 days: Pilot and review; refine before scale

(Timeline varies by country, platform approvals, and partner responsiveness.)

Sample assets included

  • Market shortlist & sequencing matrix
  • Regulatory/platform guardrail memo; filings checklist (counsel-led)
  • Partner shortlist with scorecards; outreach scripts
  • Localised offer/pricing pack; messaging house
  • 12-month GTM calendar & budgets; LP/FAQ outlines
  • SDR/AE & success playbooks; dashboards
  • 90-day pilot plan (hypotheses, targets, review rhythm)

FAQs

Not always. We compare direct vs partner vs hybrid models by speed, control, cost, and risk—then pick the right path for your stage and product.

Yes—via a consent-based introductions track (targets, warm intros, pilot scoping). No spam; only fit.

We map steps and coordinate; licensed local counsel and your internal teams handle formal filings/app store approvals.

Strategy & GTM prep typically 6–10 weeks; we aim for first pilots in 90 days, then scale what works.

GEO makes your product answerable and citable in local AI answers and search. We also align citations and content to the target market/language.

An Indian EdTech going global?

Let’s scope your Foreign Markets Entry Strategy engagement.

Write to aurobindo@raysolute.com or call +91-9891321279.